Google Ads Specialist

Job Description

We are currently seeking a skilled and experienced Google Ads Specialist to join our team on a freelance basis. As a Google Ads Specialist, you will be responsible for creating, managing, and optimizing Google Ads campaigns to drive traffic, increase conversions, and achieve our marketing objectives. This is an exciting opportunity for a results-driven individual with a passion for digital advertising and a track record of success in managing Google Ads campaigns.

Responsibilities:

• Develop and implement Google Ads campaigns across search, display, and video networks to reach target audiences and achieve marketing goals.
• Conduct keyword research and analysis to identify relevant keywords and phrases for ad targeting and optimization.
• Create compelling ad copy and creative assets that resonate with our target audience and drive engagement and conversions.
• Monitor campaign performance and analyze key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Optimize campaigns on an ongoing basis to improve performance, reduce costs, and maximize ROI.
• Stay up-to-date with the latest trends, tools, and best practices in Google Ads and digital advertising.

Requirements:

• Proven experience as a Google Ads Specialist or similar role.
• In-depth knowledge of Google Ads platform, including campaign setup, keyword research, ad creation, and performance optimization.
• Proficiency in Google Ads tools such as Google Ads Editor, Keyword Planner, and Google Analytics.
• Strong analytical skills and ability to interpret data to drive actionable insights and optimizations.
• Excellent communication and collaboration skills.
• Google Ads certification or relevant qualifications preferred.